Database integrity, segmentation to increase impact of your marketing company
So, you access straight to your target and decrease the charge per contact.
We propose to our customme our selection of databases at end users profiles from 25 000 professionals sources of information.
Thanks to our continuous effort of benchmarking and rotation process, we improve the quality of data provided.
We offer marketing and geomarketing campaigns.
B2P mobile marketing rules :
There is a specific rules for the B2P mobile marketing.
These rules had been implemented to protect consumers from intruisive/spam advertising (opt in /opt out, black list...)
Opt-in : To receive advertising SMS, the mobile owner must have given endorsement. Opt-out : Communicate commercials unsolicited sendings is allowed unless if the receiver has clearly opposed himself to this.
Our databases offered are law-respecting that’s why we ask our customer to take into account the professional GSM marketing standards and Professional ethics. GSM communication advantages:
Coverage rate
Instantaneity
Message mobility
Non saturation
Opt-in principles are also valid for the email addresses so as to avoid spams. It's necessary to be sure that the database contacts had given their endorsement to receive commercials messages on their GSM.
We provide a precise segmentation on our databases. we offer up to fifty criterions of segmentation enabling the target geolocalisation and consistent sales speech.
In order to maximize the use of databases we propose a two services improvement: first part existing qualification and consolidation; second part enrichment method
It will contribute to :
Reduce the direct marketing campaigns’ cost
Decrease the prospecting cost and reconquest charge
Improve the databases rental value
Placing the marketing approach at the heart of information processing
Qualification and consolidation of the existing
Evaluation of the existing datas : Audit of databases, measuring the degree of qualification, and boards of action to implement. Treatment of the existing datas : Operations to detect and eliminate redundant data and outliers.
Enrichment method
Defining needs of the marketing department. Enrichment depending on needs: automatic search software, databases renting, new contacts collect,...
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