The marketing by email became one of the most effective and the least expensive approaches in customer communication. Thanks to CRM solution coupled with SMS Email, you can, right now, personalize
your campaign by e-mail, better target your advertising and increase so, in a general way, your success. The CRM solution helps you to maximize the potential of
marketing campaigns. So, you strengthen your customers current relations while developing new and invaluable contacts. Emails can be used in every stage of the marketing process - increase your fame, the attendance of your web site in customer services ,in marketing of special offers, and also in markets developments.
ATRAIT Technologies within the framework of its answer proposes a turnkey solution integrating at the same moment :
CRM solution
The platform of sending new emailing generation
The interface of follow-up
A software of supervision of the solution: SMS ASTREINTE
A turnkey delivery
Hotline privileged access for the follow-up from start to finish (of your platform towards the box email)
Product Updates according
to market evolution.
A completes range of software solution for sending e-mailing that can be integrated in your environment.
Global solution
CRM based solution allows one to one marketing as you can adapt your mailing/newsletter content to final receiver needs and
expectancies. Our solutions provides several model samples ready to be used without any specific knowledge in HTML, programming or text, e-mail
skills and applications CMS can be integrated in dynamic way. MULTI-SUPPORT LANGUAGES including Arabic. For complete actions, an online help will guide you in all step up to programming automated campaigns. CRM solution supports large mailing list (up to several
millions addresses). E-mail receivers can be monitored in real time (analytic or chart based reporting)
Our solution tracks the clicking behaviour in real time that include unique clicks, multiple clicks and many more. You can learn which subscribers is interested in which topic. Also you can differentiate faulty bounced mails between hard bounces (non existing e-mail address) and soft bounces (temporary unavailable address). Error, bad address, spams can be suppressed or marqued in your mailing list by our e-mail engine
We also manage opt-in/opt-out functionalities and integrate internet web page direct links for all contacts, subscribtion/unsubscribtion : support for comfortable and easy creation of interactive web forms.
Marketing by e-mail allows not only to save time and postal charges, but also to estimate real-time reactions of the addresses.
Usually answering rates for mass email marketing is between 5% and 15%
This level of interactivity and answering rates shows how e-mail marketing can be a good choice for your company. Also you can increase the impact of your campaign through others media like
SMS, fax or voice calling.
Application areas of e-mail newsletter:
Traffic builder
Information dispatch
Innovative products, services.
Surveys
E-couponing
Merchandising and direct sales
E-mail solution offers a host of different applications models for the realm of e-marketing.
Customer can adjust his profile independently and select the areas of interest and the topic that he is most interested in (customer self service).
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