This pictures the functioning of SMS Bank servicee SMS Push : SMS sending from the bank SMS Push Pull : The client sends a message and receives a reply SMS Push Pull : the bank sends a message (question...), the client confirms with a message back.
Customer Base
SMS Push
SMS Pull Push
SMS Push Pull
WAP
Function
SMS Alert when exceeded the threshold
SMS Chequebook availablability
SMS credit card availability
Banking operation issue (unpayment;signature …)
Account consulting
Account situation , last operations (whole list or partial one)
Balance
Loan information, follow-up recovery
Home banking
Cheque books, credit cards enquiry
End insurance information, account products linked
Maturity information
Interests Rates information
Marketing
SMS Push
SMS Pull Push
SMS Push Pull
WAP
Functions
Product information (product lauching ; news concepts…)
Marketing One-to-One proximity marketing (new agency opening, prospecting)
Chalandise zone, Geotargeting
Putting in segmented database (PSC, centre of interest…)
Putting in segmented database (PSC, centre of interest…)
Customer Relationship
Loan on demand
Customer targeting during occasions(Christmas,Mother’s Day)
Prospect tracking
Database Opt in
Video advertising
Events Sponsoring
Reducing the direct marketing costs
Decreasing the prospection charges and clients reconquest
Reaching people abroad and getting informations from agences located abroad
Map site
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